Welcome to the

Vegan Business Tribe Podcast

With David Pannell

Here to support and inspire you every week! Listen on iTunes, Spotify, Google Play or wherever you get your podcasts. Paid members also get access to the Vegan Business Tribe Podcast a week earlier than everyone else!  Just check your member’s dashboard for the latest episode.

Latest episodes

033 – What’s going on with Oatly?

How does a company that subverted the dairy industry now have the same people who championed their mission calling for a boycott of their product? And can a company scale up and grow whilst still getting all the ethical decisions right?


032 – Becoming your own boss: going from employed to having your own vegan business (with Trevor Banerjee)

What’s getting in the way of you launching your own business? Is it a lack of time, is it a lack of money, or do you just not know how to do it? I’m joined by business coach Trevor Banerjee where we discuss the realities of starting your own business.


031 – How to create your elevator pitch

How do you get someone excited about your business when you’ve only got a really short amount of time to explain what you do? Maybe you’ve got 60 seconds to introduce your company at a networking event. Or perhaps you’ve got just the time it takes an elevator to go between two floors to tell your dream contact what it is you do. What do you say?!


030 – Vegan crowdfunding follow-up with Happy Carrot Skincare and Primary Veducation

We follow-up with two of our members on the back of their successful crowdfunding campaigns.  David finds out how they decided how much money to raise, how they kept the momentum going through their campaigns and what they would do differently if they were trying to hit bigger targets.


029 – How to find your niche… and no, your niche is not ‘vegan’

If you think you are already a niche company just because you are a vegan company then I’m afraid you’re at least five years too late. ‘Vegan’ is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper.


028 – The move away from meat: how the pandemic has turbo-charged plant-based.​

1 in 5 people in the UK cut down on eating meat as a result of the pandemic. What does that mean for the meat industry? What does it mean for consumer buying behaviour? And what does it mean for your vegan business?


027 – How to create a marketing funnel

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.


026 – Why you hate selling, and how to get over it

Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.


025 – Getting the most out of vegan fairs and markets

For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else.


If you have a vegan business, you have found your tribe

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