The annual Vegfest Awards recognise the biggest and the best in the vegan sector and we are blown away to have made it onto shortlist for the best vegan business support award. We would love your vote!

If you understand the journey your customers take before they buy from you and map out the steps that someone has to take to become a customer, then you can develop strategies to move people along those steps instead of just leaving it to chance. We take a deep-dive into sales and marketing funnels and how you can take control of your own.

Announcing our new book: Vegan Business Revolution: How to succeed with your vegan business. Pre-register now for a specifal free-gift when the book launches in 2022.

Why do so many of us absolutely hate selling and why does it feel like we’re trying to force our business on someone? Being vegan, we’re not usually afraid to push a cause – but promoting ourselves, our businesses or making money from the vegan sector seems to make some of us feel really uncomfortable! How do you get over that for the success of your business?

For some companies, vegan fairs are one of their main routes of selling their products to the public. Others do it to build an audience. But one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else. It doesn’t matter if you sell a product or a service, let’s look at how you can make the most from taking your business to a vegan fair or market.

We’re all familiar with the slogan ‘why love one type of animal but eat another?’ but Molly Elwood decided to take that one step further and launch a website and social media page that mimicked family-owned meat farms to highlight their hypocrisy.

Lisa was overjoyed to be asked to open our member Samantha’s new vegan knitwear shop, Clever Cotton. See the photos from the ribbon-cutting ceremony here and see if you can spot special guest Tom Baker!