Welcome to the
Vegan Business Tribe Podcast
With David Pannell
Sometimes the best way to get yourself out there is to do literally that! In this episode we look at the different ways you can get your company noticed by moving away from both your computer keyboard and your comfort zone.
Chocolate giant Cadbury recently caused uproar when they updated the ingredients on their ‘Bournville Giant Chocolate Buttons’ to include milk. But Cadbury says they haven’t changed the actual recipe – the milk has always been there due to heavy cross-contamination. So what does this mean for other ‘accidentally vegan’ products?
It’s easy to get stuck in the trap of working longer and longer hours until you get to the point where you feel that you can’t keep going, but you can’t afford to take time off to recharge either. How do you prevent this, and what do you do if you’re already there?
When you talk to the founders of vegan companies who have successfully scaled up their businesses, you start to see a lot in common with how they did it. We look at how three vegan businesses successfully scaled up and what we can learn from how they did it.
We take you to a live vegan business clinic with four Vegan Business Tribe members. Four members, one problem or question each and let’s see if we can answer them!
If you promote your business on social media, then at some point you will get someone writing an anti-vegan comment. Should you just delete these comments or should you try to engage with them to bust some vegan myths and plant some seeds?
Lots of the words, phrases and metaphors we use in business have some very non-vegan origins. For example, should we be comfortable talking about our ‘brand’ when the term originates from burning a mark of ownership into the skin of an animal?
032 – Becoming your own boss: going from employed to having your own vegan business (with Trevor Banerjee)
What’s getting in the way of you launching your own business? Is it a lack of time, is it a lack of money, or do you just not know how to do it? I’m joined by business coach Trevor Banerjee where we discuss the realities of starting your own business.
How do you get someone excited about your business when you’ve only got a really short amount of time to explain what you do? Maybe you’ve got 60 seconds to introduce your company at a networking event. Or perhaps you’ve got just the time it takes an elevator to go between two floors to tell your dream contact what it is you do. What do you say?!
We follow-up with two of our members on the back of their successful crowdfunding campaigns. David finds out how they decided how much money to raise, how they kept the momentum going through their campaigns and what they would do differently if they were trying to hit bigger targets.
If you think you are already a niche company just because you are a vegan company then I’m afraid you’re at least five years too late. ‘Vegan’ is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper.
If you have a vegan business, you have found your tribe
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