If you think you are already a niche company just because you are a vegan company then I’m afraid you’re at least five years too late. ‘Vegan’ is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper.

1 in 5 people in the UK cut down on eating meat as a result of the pandemic. What does that mean for the meat industry? What does it mean for consumer buying behaviour? And what does it mean for your vegan business?

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.

Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.

For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else.

How do you crowdfund a vegan business? How easy is it and what does it take to hit your target? The truth is less than 25% of crowdfunding campaigns are successful. 10% of campaigns don’t receive a single pledge.

You can’t just sit there waiting for motivation to happen. Because it just doesn’t, that’s not how it works. David looks at how you can trick your brain to motivate itself and then use techniques such as accountability groups to keep you going.

To celebrate our first year anniversary, David tells the story of where Vegan Business Tribe came from, how it grew so quickly, and how testing the concept proved that all our assumptions about what we THOUGHT people wanted were utterly and completely wrong!

Would you launch a business if you had no idea how much it cost to make your product? No, of course not. So why would you launch a business without spending the same time working out how much it was actually going to cost you to get a customer?

How do you build up a mailing list? How do you get people to give up their email address? In this episode, David looks at how to take your mailing list from a couple of hundred subscribers to several thousand.

We talk a lot about success, but what about the taboos in business that EVERYONE goes through but few talk about? Business failure, debt, mental health pressures, hidden disabilities… We bring together three successful vegan entrepreneurs to have an honest discussion.

If you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace?