The Vegan Business Tribe Podcast episode 131
Is Veganuary's new campaign kind of WEIRD?
We talk to the man behind the new Veganuary campaign. Sausages are literally pigs stuffed into their own intestines. Kind of weird, right? Veganuary’s 2025 campaign takes a new bold direction to the supermarket-friendly campaigns we’ve seen in previous years. David is joined by Veganuary’s Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough?
Find out why Veganuary decided they needed a new direction with their marketing and how the campaign faced censorship from the advertising industry before it was even released.
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🙏With thanks to our sponsors:
🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business.
www.veganaccountants.co.uk
📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news.
www.mad-promotions.co
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