Welcome to the

Vegan Business Tribe Podcast

With David Pannell

Here to support and inspire you every week! Listen on iTunes, Spotify, Google Play or wherever you get your podcasts. 

Latest episodes

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033 – What’s going on with Oatly?

How does a company that subverted the dairy industry now have the same people who championed their mission calling for a boycott of their product? And can a company scale up and grow whilst still getting all the ethical decisions right?

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031 – How to create your elevator pitch

How do you get someone excited about your business when you’ve only got a really short amount of time to explain what you do? Maybe you’ve got 60 seconds to introduce your company at a networking event. Or perhaps you’ve got just the time it takes an elevator to go between two floors to tell your dream contact what it is you do. What do you say?!

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027 – How to create a marketing funnel

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.

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026 – Why you hate selling, and how to get over it

Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.

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025 – Getting the most out of vegan fairs and markets

For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else.

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