A community of vegan business owners across the globe

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Vegan Business Tribe is a community of hundreds of vegan business owners across the globe who are on a mission to change the face of business, to create a fairer, cruelty-free world.

About Vegan Business Tribe

Vegan Business Tribe is a support community of hundreds of vegan business owners across the globe who are on a mission to create a fairer, cruelty-free world. This is our activism. 200 million land animals are killed every day, needlessly. When you have a vegan business, lives are literally at stake.

Vegan Business Tribe was founded in 2020 by entrepreneurs and vegan industry experts Lisa and David Pannell. Since then we have helped hundreds of vegan businesses grow, with over 2.5k registered users and a vibrant community of 250 paying members.

Members get full access to our Vegan Business Academy, featuring online courses, articles, video masterclasses and resource centres to help you grow a successful vegan business. We also run regular online networking meet-ups and business clinics and give direct support through our Community Hub on Slack.

David also presents the hugely popular Vegan Business Tribe Podcast which you can find on Spotify, iTunes or wherever you get your pods!

About our founders, Lisa & David Pannell

When husband and wife team David & Lisa went vegan (together!) in 2018, they were already running a successful marketing and business growth agency. David was also a regional board member and special-sector ambassador for the Chartered Institute of Marketing, which is regarded as the most-respected authority on marketing in the world.

Wanting to use their skills to help the vegan sector, David & Lisa launched a new agency working with global brands and high-street chains to help them better understand the fledgling plant-based and vegan marketplace. During this time, they worked with some of the largest brands in the world to help them develop their vegan offerings.

Lisa also writes the monthly business column in Vegan Food & Living, the UK’s best-selling vegan magazine, and David is the UK agent for The Vegan Society‘s Vegan Trademark scheme, helping businesses obtain the world’s leading vegan certification with the organisation that first invented the word ‘vegan’.

As of February 2023, Lisa is currently on maternity leave!

David tells our story...

Lisa and I are partners in both life and business.  Even though I had been vegetarian for many years, in 2018 we finally realised the impact we were still having on animals and turned vegan together.

At the time we were running a successful business growth and marketing agency, until we attended a talk by (our now good friend) John Awen at Scarborough Vegan Fair about why just being vegan yourself isn’t enough.  At the end of this talk Lisa and I knew we had to do something more to help bring about a vegan world.  We knew that we had professional skills that we could ‘veganise’ so we took the jump.

Initially, we started consulting with a number of high-street brands, manufacturers and fast-food chains to help them understand the vegan marketplace and plant-based consumers until we were invited to speak at the Plant Powered Expo at London Olympia on how to run a successful vegan business. The auditorium space was packed out and this completely took us by surprise. After we had finished, a line of around 20 people patiently waited to speak with Lisa and I about their vegan business or idea.  It took us so long to speak to everyone that we had to move into a different area because we were holding up the next speaker from taking the stage!

This is when Vegan Business Tribe was born. We realised that if we could offer the benefit of our combined knowledge and experience in a collective way, then we could help more vegan businesses – and we knew that in some of those cases, that advice would be the difference between companies succeeding or failing.

Want to know the full story of how we launched Vegan Business Tribe?  Listen to episode 22 of the podcast here >

  Lisa Pannell
  David Pannell

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