At the time we were running a successful business growth and marketing agency, until we attended a talk by (our now good friend) John Awen at Scarborough Vegan Fair about why just being vegan yourself isn’t enough.  At the end of this talk Lisa and I knew we had to do something more to help bring about a vegan world.  We knew that we had professional skills that we could ‘veganise’ so we took the jump.

Initially, we started consulting with a number of high-street brands, manufacturers and fast-food chains to help them understand the vegan marketplace and plant-based consumers until we were invited to speak at the Plant Powered Expo at London Olympia on how to run a successful vegan business. The auditorium space was packed out and this completely took us by surprise. After we had finished, a line of around 20 people patiently waited to speak with Lisa and I about their vegan business or idea.  It took us so long to speak to everyone that we had to move into a different area because we were holding up the next speaker from taking the stage!

This is when Vegan Business Tribe was born. We realised that if we could offer the benefit of our combined knowledge and experience in a collective way, then we could help more vegan businesses – and we knew that in some of those cases, that advice would be the difference between companies succeeding or failing.