About Vegan Business Tribe

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, give you the knowledge you need and surround you with like-minded entrepreneurs. 

If you’ve got this far, then we believe in the same mission. We know that you have a great product, charity, vegan service or idea for a vegan business, but perhaps you’ve not got the business skills or experience to make that into the roaring success it should be.

We know you have the enthusiasm and positivity to make it happen though! And with our articles, videos, interviews, Zoom networking and courses we’re going to make sure your vegan business is a success – in whatever way you measure success to be.

Our story

Lisa and I are partners in both life and business.  Even though I had been vegetarian for many years, in 2018 we finally realised the impact we were still having on animals and turned vegan together.

At the time we were running a successful business growth and marketing agency, until we attended a talk by (our now good friend) John Awen at Scarborough Vegan Fair about why being just being vegan yourself isn’t enough.  At the end of this talk Lisa and I knew we had to do something more to help bring about a vegan world.  We knew that we had professional skills that we could ‘veganise’ so we took the jump. We sold up and launched Promote Vegan, an agency working with high-street brands and large food manufacturers to help them better embrace the vegan market.

However, we found we were also attracting lots of amazing small vegan businesses who were looking for help and support. When we ran a seminar as part of Plant Powered Expo at London Olympia on how to run a successful vegan business, the auditorium space was packed out.  This completely took us by surprise.  After we had finished, a line of around 20 people patiently waited to speak with Lisa and I about their vegan business or idea.  It took us so long to speak to everyone that we had to move into a different area because we were holding up the next speaker from taking the stage!

This is when Vegan Business Tribe was born.  We wanted to help everyone who came to see us speak that day, but at that time we were set up to only work with a handful of large companies at any one time. However, we realised that if we could offer the benefit of our combined knowledge and experience to small vegan businesses in a collective way, then we knew that advice would be the difference between some of those companies succeeding or failing.  And with the success stories we’ve got back, and the many many new friends we’ve made along the way, VBT is where Lisa and I’s hearts belong. 

Our goal is to be able to spend all our time working with our VBT members – but we’ve got some way to go to get to that point.  Frustratingly, mortgages still need to be paid and even though the vegan aisle (the fruit and veg one!) is the cheapest at the supermarket, we’ve not yet found a way to eat completely for free!  

But we’re working on that.  We have vowed to always keep our main content and articles free so they can help as many vegan businesses succeed as possible, and through a combination of paid tiers we’re looking to launch over the next few months and other ways of raising support, this is our mission.  We know that we have the skills and experience that will make a real difference to smaller vegan businesses who cannot afford to pay consultant rates. So, through sheer enthusiasm (and by following our own advice!) we know we’re on a journey to Vegan Business Tribe, and helping vegan businesses, being our only focus in life.  

David & Lisa 🌱

  Lisa Fox
  David Pannell