A lot of big brand names are moving into the vegan sector at the moment.  And where that isn’t always a bad thing (the more vegan options there are the easier it is for someone to transition) they bring with them huge marketing budgets and brand recognition that can make it harder for smaller vegan businesses to compete.  But you CAN compete if you build your company on the ethics that vegans care about – and prove that money spent with you is furthering the cause.