What happened when Mitali ‘veganised’ her publishing business and why it brought her more clients.

Why some of Mitali’s authors are still getting benefits from their book several years after writing it.

Why being an author will set you apart in your industry, whatever sector you are in.

Why a book is the only bit of marketing where people will thank you for sending it to them.

Why you are unlikely to make much money through book sales, but you will make money through the new customers and clients a book can bring.

How being an author creates a ‘virtuous cycle’ that can lead to speaking engagements and media interviews. Becoming an author can open doors that you didn’t even know existed.

How to decide what you will write about that people will want to read – remember that your book is a solution to someone’s problem.

How product-based business owners can tell their own personal story to humanise their companies to their audience.

Why it can seem like everyone is writing a book, but the stats show otherwise: there’s still too big a barrier to entry for most companies.

How you can write a book in three months – spending an hour a day and fitting it around your current life and business.

Why mind-mapping your book to separate the thinking from the writing will make the process much more efficient.

How to create accountability to keep you on track with writing your book.

Why you don’t need to dedicate extra time to promote your book after you have written it, instead just using it to enhance your current marketing activities.

Amazon is the world’s biggest platform but there are other platforms you can use – just don’t expect to get the same passing traffic.

If you are time-poor you can use a ghost-writer to write your book for you – how does that work?

How the marketing content you have already created may be the perfect basis for your book.

Why a business-style book should be 30-40k words.

How you can work with Mitali and The Vegan Publisher as she creates an army of vegan thought-leaders.