Why ‘vegan’ is no longer a USP

A number of years ago, your product being ‘vegan’ might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).

Log in or create a free account to access this content.

Already have an account? 
Log-in here.

Create a FREE fan account

Get more when you become a full member

Want full access to our community and support with your vegan business?

Are you looking for more support, mentoring, or to be part of a wonderful community of fellow vegan business owners?

Join as a full member for £12.99 a month (no minimum membership term) to get access to our online networking meet-ups, marketing course, business clinics, VBT community group on Slack… and much more!

Already have an account? Log-in to view this content

Want us to keep in touch? Subscribe to our weekly email!

Join our weekly mailing list to receive new content, podcast episodes, offers and invites to exclusive events!  Unsubscribe at any time in a couple of clicks.