Why ‘vegan’ is no longer a USP
A number of years ago, your product being ‘vegan’ might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).
Log in or create a free account to access this content.
Create a FREE fan account
Ready to join hundreds of vegan businesses from around the world?
Create a free account, or sign-up as a full member for £12.99 a month
What our members say...
"We’d have never looked at our business strategy as hard if it hadn’t been for the push from you two. It’s been a total game changer."
Kakadu Creative, UK
"Your advice really gave us a wake up call. You guys made us recognise the value of what we are doing."
Vegan FTA, New Zealand
"You have built something valuable and unique that is relevant to vegan business owners anywhere in the world."
Annette & Graham Henry,
Henry & Henry, Germany
"It’s like we’re now part of this new big family. It’s so good that you do this! We were blown away by our session with you."
Ed & Natasha,