Why your product 'being vegan' is no longer a USP

A number of years ago, your product being ‘vegan’ might have been a real point of difference. However, as more and more companies launch vegan products, vegan is no longer a unique selling point (USP). David looks at 5 different plant-based and vegan companies who have developed a real difference beyond just being vegan, and challenges you to come up with one yourself.

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