The biggest news of the year!
Vegans In The Limelight has merged with Vegan Business Tribe!
And you have been gifted an exclusive offer to celebrate!
Two of the leading lights in the vegan business support scene are joining forces!
Transfer your membership now to receive an extra free month!
Vegans In The Limelight and Vegan Business Tribe have collaborated on many projects over the past three years, working hand-in-hand to give the best possible support to vegan professionals and those with a vegan business. So perhaps it was inevitable that we would eventually come together to pool our energy, resources and vast business experience into one community under the Vegan Business Tribe banner.
Vegans In The Limelight founder Katrina Fox is one of the original vegan business gurus. She wrote the world’s first vegan business book, Vegan Ventures, in 2015. A former Forbes contributor, Katrina is a hugely experienced journalist, copywriter, content marketer, PR expert and personal brand strategist, as well as being the host of the long-running Vegan Business Talk podcast.
Vegan Business Tribe founder David Pannell is a vegan entrepreneur and former Ambassador for The Chartered Institute of Marketing. David is also The Vegan Society’s official UK agent and the host of the Vegan Business Tribe Podcast. David ran his own marketing and business growth agency for over 15 years and has consulted with some of the world’s biggest brands to help them understand the vegan marketplace.
What does the merger mean for you?
- Vegans In The Limelight has now merged with Vegan Business Tribe to become one community
- Current members of Vegans In The Limelight can transfer their remaining membership term over to Vegan Business Tribe (+ get 1 month extra for free!)
- Members who transfer will get an invite to an exclusive welcome event with Katrina and David where you can ask for their combined help and advice on your business
- Katrina's back catalogue of more than 30 masterclasses with vegan business experts is now hosted in our Vegan Business Academy, along with Katrina's signature PR course: Vegans in the Limelight.
- Katrina will continue to be our 'guest expert' on Vegan Business Tribe, bringing her decades of experience and expertise to our members!
Transfer now using your coupon...
Make sure to add the UNIQUE COUPON CODE you have been sent as a VITL member to transfer over your remaining membership term + 1 extra month to Vegan Business Tribe
IMPORTANT: Click the ‘Have a coupon?’ link half way down the following page to enter your unique coupon code (right after where you set your password) or your membership term won’t be transferred.
– After your term has ended you will be transferred to our standard £18.99 a month membership.
– As long as you correctly use your unique coupon, no payment will be taken until after your remaining membership plus your free month has concluded.
– Card details required to transfer. No minimum term, cancel at any time.
– Not received your coupon? Email hello@veganbusinesstribe.com

Join our live & exclusive merger event!
Tuesday 30th May
10pm UK time (BST) / 2pm PT / 5pm ET / Wed 31st May 7.00am AEST
Once we have confirmed your transfer, you will receive an invite to book on our live Ask Me Anything event, where you will be able to ask Katrina and David for their combined help and advice on your vegan business or idea!
Watch our joint announcement video...
Who are Vegan Business Tribe?
Vegan Business Tribe is a global community of hundreds of vegan business owners and professionals from around the world. Members have access to new content every week, as well as all our courses, masterclasses and guides in our member-only Vegan Business Academy.
We run regular online networking meet-ups and business clinics to suit your timezone, as well as having a thriving online Community Hub where you can share your wins and ask for advice from your fellow vegan business owners.
As featured in...







What our members say...

"We’d have never looked at our business strategy as hard if it hadn’t been for the push from you two. It’s been a total game changer."
Kayleigh Nicolaou,
Kakadu Creative, UK

"Your advice really gave us a wake up call. You guys made us recognise the value of what we are doing."
Jackie Norman,
Vegan FTA, New Zealand

"You have built something valuable and unique that is relevant to vegan business owners anywhere in the world."
Annette & Graham Henry,
Henry & Henry, Germany

"It’s like we’re now part of this new big family. It’s so good that you do this! We were blown away by our session with you."
Ed & Natasha,
BReD, Canada
Who are our vegan business experts Lisa & David?
Vegan Business Tribe was founded by Lisa and David 3 years ago whilst running Promote Vegan, a vegan consultancy helping high street brands and large food companies better understand the vegan market.
David is a former ambassador for the Chartered Institute of Marketing and has built (and sold!) a number of previous successful businesses; Lisa writes the monthly business column for the UK’s biggest Vegan magazine, Vegan Food & Living. Lisa and David also work with The Vegan Society as their official UK agents for The Vegan Trademark.
We launched Vegan Business Tribe at the start of 2020 and the success stories we’ve helped generate along with the new friends we’ve made along the way have been phenomenal!
You will get full access to...
An amazing community of vegan business owners

Meet more ethical vegan business owners and link up with other people on the same mission.
Learn in the Vegan Business Academy

Online courses, articles, resources and masterclasses to help you grow a successful vegan business.
Regular online networking meet-ups on Zoom

Promote your business, find new contacts and maybe even make some new friends along the way!
Get support in our Community Hub

Ask our community a question or get direct direct-message support from our vegan business experts.
Your listing in our vegan business directory

Manage your own searchable listing in our publicly-viewable directory of vegan businesses.
Join small-group business clinics

Got a problem or need some feedback on an idea? Drop into a live business clinic to get support.
Member-only programmes and opportunities

Access to member-only programmes, special offers and other promotional opportunities!
New member welcome session

Tell us all about your business (or idea!) in a small-group new member welcome session with David & Lisa.
Got a question?
Katrina Fox and David & Lisa from Vegan Business have been collaborating (both visibly and behind the scenes) for many years. Over this time they have also become firm friends. As both organisations are working towards the same goal of supporting vegan business owners and professionals, it made sense to pool our energies, resources and experience into one community!
Both are vibrant global communities of vegan professionals and business owners on a mission to move the vegan scene forward through our businesses.
Vegan Business Tribe has an extensive library of online courses, masterclasses and resource centres to help you grow your vegan business – and Katrina’s live-recorded masterclasses will be added to this Vegan Business Academy. We also have a very active online Community Hub where you can connect with hundreds of other vegan business owners and professionals using the Slack app. You can also direct message our founder David for help and advice.
We have regular online networking meet-ups business clinics and other events that you can join on Zoom that are held at different times to suit different global timezones.
Finally, as a member of Vegan Business Tribe, you will also be added to our publicly-viewable directory of vegan businesses.
You need to manually initiate the transfer. The transfer link on this page will take you to the Vegan Business Tribe sign-up page, and you should have already been given a unique coupon code to enter at registration to transfer the remaining months of your Vegans In The Limelight membership over to Vegan Business Tribe.
As a special thank you to your ongoing support, we will also add an extra month’s membership for free!
Membership of Vegan Business Tribe is just £18.99 a month. There is no minimum membership term and you can cancel your membership at any time using the member dashboard.
If you were already a member of Vegan Business Tribe, then we will be adding a free month to your existing membership as a thank you for your ongoing support.
Katrina’s back catalogue of masterclasses will now be housed in our Vegan Business Academy, along with Katrina’s signature PR course: Vegans in the Limelight. Meaning you will continue to have full access for as long as you are a Vegan Business Tribe member!
Yes you can! We are celebrating this merger with an exclusive event just for our members joining us from Vegans In The Limelight. Once we have verified your transfer we will send you a link to join us. The event will be held at a time that is especially suitable for our Australian and North American members.
You can also ask for help, advice and support in our Community Hub of hundreds of vegan business owners on Slack, or join one of our regular business clinics.
Not at all! Vegan Business Tribe was founded by a couple in business together and a number of our members are the same. If you run your business with a partner, friend or family member then you are welcome to join all our live events, business clinics and networking events as a twosome!
Absolutely! A number of our members are pre-launch or currently have another job while they are planning their business. Having others around you on the same journey really helps you get a business off the ground.
We also have a number of members who are vegan professionals even though they are currently working in non-vegan businesses, in fact many have helped convert the businesses they work with over to more vegan-friendly practices!
If you don’t want to transfer your membership over to Vegan Business Tribe, use the link on this page to request a pro-rata refund of your Vegans In The Limelight membership. Or, you may not wish to transfer but are happy to let your remaining membership fee go towards supporting the vegan business scene.
Katrina will remain as our guest expert and is very active in our Community Hub, so you will be still seeing a lot of her and be able to ask for her advice at Vegan Business Tribe! You can also still connect with Katrina on a professional basis through her website at www.katrinafox.com
Still have a question?
Have a question that we haven’t answered? Use the form below to send us any questions you have about becoming a member and we’ll be in touch as soon as we can with the answer!
Transfer now using your coupon...
Make sure to add the UNIQUE COUPON CODE you have been sent as a VITL member to transfer over your remaining membership term + 1 extra month to Vegan Business Tribe
Click ‘Have a coupon?’ half way down the following page to enter it.
– After your term has ended you will be transferred to our standard £18.99 a month membership.
– As long as you correctly use your unique coupon, no payment will be taken until after your remaining membership plus your free month has concluded.
– Card details required to transfer. No minimum term, cancel at any time.
– Not received your coupon? Email hello@veganbusinesstribe.com

Join our live & exclusive merger event!
Tuesday 30th May
10pm UK time (BST) / 2pm PT / 5pm ET / Wed 31st May 7.00am AEST
Once we have confirmed your transfer, you will receive an invite to book on our live Ask Me Anything event, where you will be able to ask Katrina and David for their combined help and advice on your vegan business or idea!