Launching a business fast: Interview with Vieri from Video & Bits

How long did it take you to launch your vegan business? Or how long have you been planning to launch your business?

Vieri Wikes was a successful vegan hair stylist when Covid-19 hit, and went from having a client-base of loyal customers to having no money coming in overnight when the lockdown came into force.

Most people would not know what to do in this situation – but Vieri had an idea for a new business called Video & Bits and set it up and had new paying clients within a couple of weeks. I spoke to Vieri about how she got a business off the ground so quickly, and what we can all learn about focus and why ‘good is good enough’.

What you will learn from this interview:

How you need to test that there is a market for your idea before putting time and money into developing it into a business.
How you can use virtual networking events to get in front of a lot of potential customers quickly.
How you can use systems that other people have already developed to get your idea off the ground quicker – Vieri set up a video company without ever owning a video camera.
How you can have a vegan business, even though you don’t lead with the fact that it’s vegan.
How planning too much will actually slow you down, and sometimes it’s better to jump in and start doing, and learn and amend as you go.
How you can use online tools like Canva to produce graphics and branding yourself.
How you can simplify what you are selling to make it easier for the customer to buy from you.
And remembering that ‘good is good enough’.