Launching a business fast: Interview with Vieri from Video & Bits

How long did it take you to launch your vegan business? Or how long have you been planning to launch your business?

Vieri Wikes was a successful vegan hair stylist when Covid-19 hit, and went from having a client-base of loyal customers to having no money coming in overnight when the lockdown came into force.  

Most people would not know what to do in this situation – but Vieri had an idea for a new business called Video & Bits and set it up and had new paying clients within a couple of weeks.  I spoke to Vieri about how she got a business off the ground so quickly, and what we can all learn about focus and why ‘good is good enough’.

What you will learn from this interview:

  • How you need to test that there is a market for your idea before putting time and money into developing it into a business.
  • How you can use virtual networking events to get in front of a lot of potential customers quickly.
  • How you can use systems that other people have already developed to get your idea off the ground quicker – Vieri set up a video company without ever owning a video camera.
  • How you can have a vegan business, even though you don’t lead with the fact that it’s vegan.
  • How planning too much will actually slow you down, and sometimes it’s better to jump in and start doing, and learn and amend as you go.
  • How you can use online tools like Canva to produce graphics and branding yourself.
  • How you can simplify what you are selling to make it easier for the customer to buy from you.
  • And remembering that ‘good is good enough’.

 

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