Section 1: Understanding your customer and the market
Section 2: Your vegan marketing toolbox
Section 3: Creating and carrying out your marketing plan

Recap, resources and support

What we've just learned

  • It is your responsibility to run a successful vegan business otherwise you can’t help the vegan cause.
  • You can do more good with profit than a loss.  You’re not just running a business, you’re on a mission.
  • You need to keep a notebook and it will become one of your most valuable business assets.
  • Your product can be a physical product on a shelf, a service, or someone making a donation to you.
  • You need to audit where you are now so that you measure your progression at the end of this course.
  • A low score on this initial audit isn’t a disaster at all, it’s more about what your potential score could be.

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