Section 1: Understanding your customer and the market
Section 2: Your vegan marketing toolbox
Section 3: Creating and carrying out your marketing plan

Recap, resources and support

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My question involves privacy and permissions for recording at a live event. Do you need to be aware of these at all, or do you simply assume that whoever comes to your trade stall is happy to be recorded?

Hey Marc – and you are tearing through the course! Good and slightly complex question. You are able to record anyone in a public space except if you are using it for nefarious or derogatory uses OR if you are using it to promote a company or product. We’ve found that usually, if you simply ask someone if it’s OK to record a conversation for example, and tell them what you are going to do with it, then you won’t hit any problems being a smaller company. Just follow a ‘no quibbles’ policy yourself: ie if someone asks you to remove a recording of them from your site or social (even if they agreed) you just do it without arguing.

If someone is just going to be in the background in a video or photo, ie just wandering past your stall, then they are not implying they endorse your company in any way and it’s a public space so you shouldn’t have any problems as a small company.

If you’re going to make more of any recordings you make where someone features predominately, ie you’re going to do a campaign using reaction shots of people trying your product or publishing interviews you do with people, then you can get their permission in writing if you want to be doubly sure. Most people do this with a pre-written ‘model release’ form that you ask someone to sign after your chat with them to give their permission to use the recording commercially. If you type model release form template into Google you’ll find lots of examples!

D 💚🌱

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