Katrina Fox Masterclass
The 5P Strategies that Every Purpose-Led Business Needs to Know About to Be a Category Leader
with Bob Ratnarajah
Purpose-led businesses and vegan business founders usually find it easy to demonstrate their purpose to a small audience. Vegans love vegan businesses and support them. But commercially, to grow and be a category leader, a vegan business needs to attract many more non-vegans.
Measuring a business’s Purpose, People and Planet strategies as well as Profit will help the brand stand out in the marketplace.
But these are more than just fluffy marketing terms. Instead they offer new models for ethical businesses to explore, such as becoming a shared-value company, BCorp or social enterprise.
In this Q&A masterclass, Katrina Fox interviews plant-based business advisor Bob Ratnarajah from Purpose with Profit.
Bob discusses:
- The traditional pillars of business and why they’re not enough to make a social impact
- The need for compromise, even if it’s uncomfortable
- What drives (and hinders) most small businesses
- Understanding (and shifting) your identity as a business owner in order to scale
- And more
We end with a live Q&A
About Bob Ratnarajah
Bob is the founder of Purpose with Profit, which believes business can be a force of good.
PWP is creating a Network and Accelerator for ambitious plant-based businesses to help them grow.
PWP works with larger businesses on a strategic growth plan, to help them flourish. It acts like a virtual CFO/Chair, identifying and closing strategic gaps before accelerating the growth of the business, giving the founders more peace of mind, financial freedom and greater legacy.
Bob also speaks about the Vegan Phenomenon – What’s Accelerating a Plant-based World and how businesses can prepare for the shift.
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
A vegan of 27 years, Katrina helps vegan business owners to create a strong personal brand to drive business growth, ramp up sales and maximise their impact in the world by becoming in-demand thought leaders in their industry.
Find out more about Katrina’s personal brand strategy services at:
