We don’t think that ‘vegan’ businesses should be the ones with a label. Why should we have to point out that our companies don’t cause cruelty or harm to animals? It should be the companies that DO that have to carry a warning.

To do this we need to make vegan businesses the new normal and skill-up those already running a vegan business to have a bigger impact on the business scene. We're going to do that in two ways:

• Work to skill-up grass-roots vegan businesses to help more become established and take spend away from non-vegan products and businesses.
• Help vegan businesses who are already established pass their knowledge back to help others follow in their footsteps.