158: Stephanie Miklosvary of Lucky Chick on Relaunching a Vegan Cosmetics Brand After an 11-Year Break
Vegan Business Talk episode 158
In this episode, I interview Stephanie Miklosvary, founder of Lucky Chick, a vegan cosmetics brand in New York.
Stephanie founded and created the company in 2000 as she was putting her art degree to work as a shoe designer in New York City.
Nicknamed “Lucky Chick” by a friend for living in her LC (Lobby C) apartment, she decided to create a persona around her new name.
Inspired by art and self-expression, Lucky Chick Cosmetics makes a vibrant range of color-intensive glosses, lipsticks, shimmers and shadows to encourage people to treat themselves as the masterpieces they are.
In 2007, Stephanie put the business on hold for over a decade, and relaunched in 2018.
In this interview Stephanie discusses:
• Why she took a break from the company for over a decade and what motivated her to revive it
• The challenges she faced with the relaunch compared with the challenges when she first started the brand nearly two decades earlier
• How she landed a deal with luxury department store chain Neiman Marcus, only for it to be put on pause when Covid-19 hit
• How she got Lucky Chick products to be used by make-up artists on Dancing with the Stars
• The impact of Covid-19 on her business and relaunch, including some unexpected upsides
• How she got her products added to a beauty subscription box and the benefits of this kind of collaboration
• And more
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
