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STARTING A VEGAN BUSINESS
Are you thinking about starting a vegan business? Or are you not sure how to test if your idea will work? Start here with a selection of content to guide you through everything you need to know.

1. Starting a business
- Written guide
How to start a vegan business
Many people dream of aligning their ethics with how they make a living. It used to be that vegan businesses were restricted to food, drink or beauty products – but now you can find everything from vegan web designers to vegan accountants.
- Masterclass panel session
Expert panel: How to start a vegan business
David is joined by four vegan business experts who all started their own vegan businesses. We ask: what’s stopping more vegans from launching their own businesses? Do you need to have money to start your own company? What should you do in the run-up to starting, and what do our panellists wish they had done differently?
- Live session recording
Live seminar: How to start a vegan business
For many of us, our vegan business is our form of activism. Join Vegan Business Tribe founder David as he shows you how you can take the skill set you already have and start your own vegan business that will bring together your ethics with how you make a living. Recorded at Vegan Business Tribe Live 2023 at the London Olympia.
2. Testing your idea
- Written guide
- Podcast episode
Embracing a testing culture: fail fast, fail cheap
Your job as a business founder is to prove (or disprove) an idea as quickly as possible so that you can save your time, money and energy for the things that work – and move on quickly to the next thing if they don’t.
- Written guide
- Podcast episode
How big is the marketplace for a vegan business?
Your job as a business founder is to prove (or disprove) an idea as quickly as possible so that you can save your time, money and energy for the things that work – and move on quickly to the next thing if they don’t.
- Podcast episode
How to find your niche
If you think you are already a niche company just because you are a vegan company then I’m afraid you’re at least five years too late. ‘Vegan’ is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper. But if you do it right, you can develop a company that has pretty much no competition.
3. Developing Your Mindset
- Written guide
- Podcast episode
We need to talk about imposter syndrome
Do you ever feel like a fraud? Are you worried someone is going to find you out? Do you have an internal voice always questioning if you’re good enough? If so, this is something we really need to talk about. Because it’s not something that is unique to you – it’s called ‘Imposter Syndrome’.
- Masterclass
- Podcast episode
Going from employed to having your own business
Research has shown that 64% of the UK’s workforce have aspirations to set up their own business but the vast majority of people remain as employees. Trevor Banerjee is one of the people who left behind a corporate career to launch his own business. He now helps other people make the same switch.
- Podcast episode
Is it time to quit the day job?
When do you know that it’s time to go all-in on your business? Many vegan businesses start as evening and weekend ventures whilst the founder uses the money from their day job to pay the bills. It’s an important part of many people’s entrepreneurial journey – but when is it the right time to quit the day job and go all-in on your vegan business?
4. Funding
- Podcast episode
- Written guide
How to fund your vegan business
You might think if you just come up with a great idea then an investor will throw money at your business. Unfortunately it (usually!) doesn’t work like that. We look at the five different ways that you can fund the growth of your vegan business, from self-funding and borrowing, to investment and crowdfunding.
- Masterclass
How I raised 300k investment in 6 weeks
MotherTree helps you to find out how what impact your savings, pensions and investment are having on the environment, and then helps you to switch to greener suppliers.
In this masterclass interview, MotherTree founder Dan Sherrard-Smith shares how he raised £300k in investment for MotherTree in just six weeks.
- Live panel session
Finding investors for your vegan business
Your business needs money to grow, and sometimes that means getting investment. In this panel session you will learn from both sides of the picture: what are vegan investors looking for in a business and how have vegan companies successfully raised hundreds of thousands of pounds in investment? Recorded at Vegan Business Tribe Live 2023 at the London Olympia.
5. Getting started
- Video course
Course: How to get customers
Regardless of what your business does, it cannot grow (or even survive) if it does not have enough people spending money with you. In this eight-part video course containing over 4 hours of content, Vegan Business Tribe founder and vegan business guru David Pannell takes you through the process of understanding how people become customers and why not enough people are becoming yours.
- Podcast episode
How to create your elevator pitch
How do you get someone excited about your business when you’ve only got a really short amount of time to explain what you do? Maybe you’ve got 60 seconds to introduce your company at a networking event. Or perhaps you’ve got just the time it takes an elevator to go between two floors to tell your dream contact what it is you do. What do you say?!
- Masterclass
Launching a business fast
Vieri Wikes was a successful vegan hair stylist when Covid-19 hit, and went from having a client-base of loyal customers to having no money coming in overnight when the lockdown came into force. Most people would not know what to do in this situation – but Vieri had an idea for a new business called Video & Bits and set it up and had new paying clients within a couple of weeks.
6. Start-up stories
- Written interview
Root Minerals
Root Minerals is a cosmetic company founded on love. We talk with Jay Bharj about how he started the business to solve a problem for his wife – and although they may not test on animals, ‘testing on the wife’ still continues!
- Written interview
Air Safaris 269
Following a successful career as a commercial airline pilot, JC De Klerk returned to Africa with a mission to make his home country of Namibia more welcoming to vegan travellers. We talk with JC about taking vegans to see the wonders of Africa by light aircraft.
- Written interview
Gwafuvegan
Ngwafu Tansie chose the lockdown as the perfect time to launch her own vegan food delivery business in Manchester. Bringing together influences from Cameroon and the UK, Ngwafu shares her experience of quitting her job to build a vegan food business from the ground up.

Continue exploring the Vegan Business Academy
This is just a small percentage of our hundreds of hours of content. Explore the full academy for more topics.
