Sometimes the thing that makes your product amazing is not just the product itself, it’s the experience you create. Vegan Business Tribe member Rainbow Sweets and Treats is a vegan sweets company based in West Sussex, and although their sweets are indeed amazing, they have put a lot of effort into the impression the customer gets when they first receive their online order.

Not only have Rainbow really understood what their customers care about, with plastic-free packaging and palm oil-free sweets, but they have created a wonderful vegan experience right from the ordering process (want to make your own vegan pick n’ mix?) to how they package the sweets for delivery.

Caroline sent us a mystery package to try out the Rainbow Sweets and Treats for ourselves, and Lisa and David talk through how they have got the vegan experience so right.

Buy your own online at: www.rainbowsweetsandtreats.co.uk