I take you behind the scenes to make a huge announcement – myself and Vegan Business Tribe has been selected for the ProVeg Kickstarter For Good Incubator in Berlin, Germany. And I’m going to be keeping a video diary of my experience as I go through the incubator.

I didn’t think that the incubator started until we got to Berlin. I was very, very wrong! An overview of the immediate tasks we have been set with a short deadline to complete them.

One of the first tasks is to complete a 30-minute entrepreneur test to find out how likely I am to be a successful entrepreneur. I get 90% in one part, but only 50% in another!

First week of tasks complete – and it’s already made me realise that we’ve been trying to solve the WRONG solution with Vegan Business Tribe.

How CAN a vegan business move the vegan and animal rights causes forwards? That was one of the big questions from my last diary entry, so I share some examples of companies who use their business as their form of vegan activism.

I have my first early-morning catch-up call with the incubator’s founder Sebastian, and reflect on getting the input of people who have experience of creating much larger organisations.

The maths show that you are far more likely to find success if you have a co-founder, or even a team of co-founders.

I often say ‘you don’t need to reinvent the wheel’. In a role model analysis, you study other companies or organisations that have been successful doing what you want to do – so that you can learn how they did it.

I thank you for your support and feedback on this video diary and give a couple of shout-outs – plus talk more about the logistics of being on an incubator whilst also running a business.