Veganuary’s 2025 campaign takes a new bold direction. David is joined by Veganuary’s Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough?
Veganuary challenges people to go vegan for the month of January. However, it is also a useful marketing tool, allowing you to promote the challenge and your vegan business at the same time. Read our 5-step guide to leverage Veganuary for your business.
Founder of Veganuary, Veg Capital venture capital, VFC and the Vegan Food Group, Matthew Glover is probably one of the best-known names in the vegan business sector right now.
Veganuary is the biggest event in the vegan calendar. David looks at how your business can both tie in with and support the campaign.
During Veganuary, people who at other times of the year have no interest in vegan products and services are now on the lookout for all things vegan. How can your company get involved?
Every January, hundreds of thousands of people sign up for the Veganuary challenge. What does this mean for your vegan business and how do you leverage it to reach more customers?
