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How to find more customers for your vegan business, even during a pandemic.

Recorded live as part of VegfestUK online, in this video David gets right back to basics of how to find customers. It doesn’t matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations – we all rely on people giving us their money and to have a successful vegan business and we all need to get better at finding them!

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Why every successful vegan business needs to build a tribe

To build a successful business, you need a group of followers who absolutely cannot live without your product and believe in your vegan mission. These people will help you spread your message and attract more people who also love what you are doing. They will become your brand ambassadors. They will become your ‘tribe’.

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Why ‘vegan’ is no longer a USP

A number of years ago, your product being ‘vegan’ might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).

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