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VBTL22: How to get people to buy from vegan & ethical companies

With everyone from global fast-food chains to high-street fashion brands offering vegan and plant-based options, how do we get more consumers to buy from ethical, vegan-founded companies? Join Claire Michalski as she speaks with a group of vegan-founded businesses to discuss how companies can get consumers to care.

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How to convert customers

People can know about your business, be on your mailing list and genuinely seem interested, but still haven’t become a customer. So where’s the blockage? If you can identify the people who are right at the end of your funnel then reaching out with the right offer at the right time may be all that is needed to nudge them over the line.

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How to get customers to pay more for ethical products

Ethical and sustainable ingredients, suppliers and packaging all cost more – meaning you’re always going to be at a disadvantage if you are trying to compete on price. So how can you convince customers to pay that bit extra for products that are trying to do good?

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