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112 – Why aren’t more men vegan? Smashing the vegan masculinity myth

A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Why are there so many social barriers and stigmas stopping more men going vegan and what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.

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Tribe Live 2023: How to get more customers for your vegan business

No business will be successful if you cannot convince people who you do not yet know to spend money with your company. If you don’t understand how someone came to be a customer for your business, then you have little chance of being able to find more of them. In this workshop session, David explains how and why people buy and what you can do to get more of them to buy from you. Recorded at Vegan Business Tribe Live 2023 at the London Olympia.

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Tribe Live 2023: Plant Futures: The next big trends in vegan & plant-based

Indy Kaur spent more than two years at Tesco supermarket developing their plant-based strategy and trends. Now she continues that work by helping retailers, brands and investors create their strategy in the plant-based market. In this session, Indy will take a look at what’s happening in the vegan and plant-based sector right now and share the next big trends that your businesses should be paying attention to. Recorded at Vegan Business Tribe Live 2023 at the London Olympia.

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Convincing customers to buy in a downturn

When people are feeling the squeeze, they spend a lot more time evaluating what they spend their money on. Even if their own circumstances haven’t changed, all the doom and gloom on the news about how times are hard still has a negative impact on spending. So how do you convince customers to still buy from you in a downturn?

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Why is it getting harder to get customers?

You’re doing everything you did before but people just aren’t buying anymore. What’s changed? David explains that people still need what you sell (and likely still have the money!)but they are just being far more cautious about buying it – meaning you need to change how you market yourself to give customers a lot more confidence in spending with you.

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Course: How to get customers

Your vegan business cannot grow if it does not have enough people spending money with you. In this eight-part video course containing over 4 hours of content, Vegan Business Tribe founder David Pannell takes you through the process of understanding how people become customers and why not enough people are becoming yours.

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VBTL22: How to find more customers for your vegan business

Regardless of what your business does, it cannot grow (or even survive) if it does not have enough people spending money with you. In this session, Vegan Business Tribe founder David Pannell explains what makes people buy and shows you how to lead customers from first knowing about you to then becoming your customers.

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