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Convincing customers to buy in a downturn

When people are feeling the squeeze, they spend a lot more time evaluating what they spend their money on. Even if their own circumstances haven’t changed, all the doom and gloom on the news about how times are hard still has a negative impact on spending. So how do you convince customers to still buy from you in a downturn?

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Course: How to get customers

Your vegan business cannot grow if it does not have enough people spending money with you. In this eight-part video course containing over 4 hours of content, Vegan Business Tribe founder David Pannell takes you through the process of understanding how people become customers and why not enough people are becoming yours.

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VBTL22: How to find more customers for your vegan business

Regardless of what your business does, it cannot grow (or even survive) if it does not have enough people spending money with you. In this session, Vegan Business Tribe founder David Pannell explains what makes people buy and shows you how to lead customers from first knowing about you to then becoming your customers.

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How to convert customers

People can know about your business, be on your mailing list and genuinely seem interested, but still haven’t become a customer. So where’s the blockage? If you can identify the people who are right at the end of your funnel then reaching out with the right offer at the right time may be all that is needed to nudge them over the line.

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