
Battle of the Brands Final 2025
Four vegan brands come together for our live final to win a day of one-to-one meetings with major retail buyers who are looking for innovative new plant-based products.

Four vegan brands come together for our live final to win a day of one-to-one meetings with major retail buyers who are looking for innovative new plant-based products.

Adrian Ling is the CEO of Plamil Foods, the UK’s longest-running vegan food brand. Plamil’s founding director Arthur Ling (Adrian’s father) turned vegan in 1927, twenty-years before the term vegan was invented.

Jessica Goldthorpe runs a multi-award-winning vegan catering business that also teaches people that if you love sea life, then you shouldn’t be eating it.

We’ve whittled 14 brands down to 4 finalists. Watch the LIVE final to see who gets the 1-2-1 meetings with the retail buyers!

Are you a vegan-owned food-brand ready to get into retailers? Would you like to pitch your brand to key retail buyers in the UK & Europe? Get ready to battle for your place in our new competition!

Andy Shovel is the co-founder of ‘This’, the fastest-growing food company in the UK last year. And note that didn’t read the fastest-growing ‘vegan food company’, they were the fastest-growing food company full stop.

Vegan frozen pizza brand One Planet Pizza has faced failure several times. But co-founder Joe Hill has a mantra: “If you’re going to fall, then make sure you fall forwards”.

THIS™ is the fastest growing food business in the UK right now, having listing in almost all the major supermarkets and retailers. Founder Andy Shovel is joined by two other fast-growing vegan food brands to find out how they broke into the major retailers and what tips they have for other vegan companies looking to do the same. Recorded at Vegan Business Tribe Live 2023 at the London Olympia.

Chris Kong explains how Better Nature Tempeh broke into the major retailers by starting a tempeh revolution.
