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Tribe Live 2023: Little vegans, big potential: exploring the vegan children’s sector

The vegan children’s sector is set to explode, but few brands have been quick to take advantage of the ever-increasing number of vegan children. Research shows that children are 50% more likely to be vegan than their parents, and these kids have buying power!

Laura Chepner, Chair of The Vegan Society’s Education Network and host of the new Mainly Humanely podcast, will host a panel of experts in the vegan children’s sector to explore this exciting new market. Recorded at Vegan Business Tribe Live 2023 at the London Olympia.

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Get ready for the vegan children’s sector

New research from The Vegan Society shows that children are 50% more likely to be vegan than adults. But with demand so high, why is this new sector so under-served? We take a look at why vegan children is going to be the next big growth sector.

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Behind the Scenes with Vegan Squirrel

At five years old, Harry Bidewell has his own vegan merchandise and juicing business called Vegan Squirrel, whose motto is: Be Kind. Have Fun. Lisa speaks with Harry’s dad Mark to find out how Harry brought together both business and activism at such a young age.

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Primary Veducation on how they hit their crowdfunding target

Laura from Primary Veducation is on a mission to help schools be more inclusive for vegan children. And as a successful participant of our recent crowdfunding programme, Laura found (unlike our other members) that the majority of her backers were people she had no previous connection with. So just how did Laura buck the crowdfunding trend and get supported by complete strangers?

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Behind the scenes with Primary Veducation

Lisa talks to Laura about how her work with Primary Veducation is creating a vegan-inclusive education system.

Learn how Laura is empowering vegan children, parents, teachers (and herself!) to help revolutionise how schools recognise and cater for veganism.

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How to publish a children’s book: with Tina Newman, Vivi The Supervegan

The link between the food on a child’s plate and the animal that it was is often hidden (do we even need to mention dinosaur meat and unicorn nuggets?) and finding positive children’s characters that talk about veganism is hard.  Tina has made the perfect book for both vegan and non-vegan children, and in this interview she shares all her experience of self-publishing – from finding an illustrator to how she has dealt with opposition from non-vegan parents.

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Behind the scenes with Vivi the Supervegan

It can be difficult for vegan children to find vegan characters that they can relate to. Lisa spoke with Tina Newman, creator of Vivi the Supervegan, about how she gave vegan children the superhero they were waiting for.

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