Battle of the Brands Final 2025

Four vegan brands come together for our live final to win a day of one-to-one meetings with major retail buyers who are looking for innovative new plant-based products.

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BeFriendly: Making music for good

Ian Haywood uses music as activism. Alongside his wife Cathy, Bfriendly tour festivals and events with their own brand of feel-good reggae, spreading their message of compassion and kindness with a funky beat.

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Just Be Kind: The vegan vet who launched a dog food company

Can dogs (and cats) be vegan? Arielle Griffiths is a fully-qualified veterinarian who saw first-hand that we were facing an animal health epidemic. She realised that she needed to investigate where we were going wrong with how we fed our dogs and cats, leading her to launch ‘Just Be Kind’, a plant-based dog food company giving a kinder, healthier way to feed our animal companions.

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Vegan Fairs: Bringing the public face to face with vegan products

Daisy Botha is the founder of Vegan Fairs who have run hundreds of vegan events across 35 towns and cities. But many of Daisy’s fairs are free to attend in town centres and public highstreets, meaning that many people don’t realise that the glorious food they are eating is vegan – until it’s too late!

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Podcast 133 – Incubator diaries: omnibus 5

Join David as he goes through the ProVeg Kickstarting For Good business incubator. In this fifth omnibus episode, David tells you what happened after the first in-person week in Berlin and takes you through the creation of the new slide deck.

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