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Behind the Scenes with DoGood Dog Food

Steve Hutchins and his partner made it their mission to create freshly prepared, nutritionally balanced plant-based organic dog food (with a Michelin-star chef!) to disrupt the meat-based dog food industry.

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How to get customers to pay more for ethical products

Ethical and sustainable ingredients, suppliers and packaging all cost more – meaning you’re always going to be at a disadvantage if you are trying to compete on price. So how can you convince customers to pay that bit extra for products that are trying to do good?

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