Katrina Fox Masterclass
Plant-based Is No Longer Enough: Here’s How To Set Your Brand Apart
with Elysabeth Alfano
More and more brands are entering the plant-based market and differentiation is trickier by the minute.
Beyond product attributes, what can your brand do to set itself apart and own significant market share?
In this 60-minute webinar with Plant Powered Consulting Founder, Elysabeth Alfano you’ll learn:
- How to establish brand identity and story
- How to develop brand packaging and strategy that accurately reflects the brand
- How to communicate these assets to the consumer
- How to understand the consumer avatar and make general marketing feel bespoke
- How to keep your marketing nimble in increasingly unstable times
ABOUT ELYSABETH ALFANO
After receiving her degree from The Thunderbird School of Global Management, Elysabeth Alfano started her career in brand marketing with Special K and Frosted Mini Wheats at The Kellogg Company.
She then successfully ran her own international company before exiting and focusing on investing.
In 2019, she started Plant Powered Consulting to help brands launch and succeed by solidifying branding, growing brand awareness and carving out market share.
A seasoned public speaker and writer, Elysabeth combines her business acumen, journalism and on-camera skills to host The Plantbased Business Hour and The Plantbased Business Minute.
She is a frequent guest expert on radio and TV commenting on growing trends of plant-based business.
Find out more: www.elysabethalfano.com
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
A vegan of 27 years, Katrina helps vegan business owners to create a strong personal brand to drive business growth, ramp up sales and maximise their impact in the world by becoming in-demand thought leaders in their industry.
Find out more about Katrina’s personal brand strategy services at:
