If you have a vegan business, you have found your tribe

A number of years ago, your product being ‘vegan’ might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).

No matter how kind you are, there are always going to be people who are not so kind. Read our guide for how to deal with non-vegans who make negative comments on your business’s social media posts.

As a vegan company you are probably already looking to run an ethical business. But in this interview with Kate Strong, we learn why you need to really show your ethical customers (and your staff) that you care.

Vegan companies will naturally attract vegan employees – but legally you cannot stipulate that people working for you must be vegan. This can lead to conflict in the workplace, but it can also be managed well.

You might have thought that if you create a vegan product that it will be attractive to all vegans, but the reality is that our buying behaviours change as we continue along our vegan journey.

The market for vegan products and services is booming – but what’s the real size of the marketplace and what’s really driving that growth? The answer might not be what you think.

There can be real confusion about what criteria your product or service has to meet to be vegan. David explains exactly what it takes for a product to be vegan and how we can give customers reassurance.

Why are some products called vegan, and why are others called plant-based? And which should you use when promoting your product or service?