Foundation collection:
MINDSET & MOTIVATION
Are you looking for more motivation? Or do you need to improve your entrepreneur mindset? Start here with a selection of content addressing focus, burnout, and personal growth as a vegan business owner.

1. motivation
- Written guide
- Podcast episode
Rediscover your motivation for your business
You still love your business, you still believe in your mission, but you’re tired, stressed and burnt out. ‘Founder fatigue’ can happen in any business, but especially if you have a high emotional investment in your cause. We look at 5 tips to reconnect you with your business and your vegan mission.
- Written guide
- Podcast episode
Time to reflect on your business
We all need to reflect on our business more often but with that reflection comes the big questions that you might have been avoiding. However, once you’ve taken a step back and identified what needs to change then you don’t need to try and reinvent the wheel to do it.
- Podcast episode
How to get motivated
You can’t just sit there waiting for motivation to happen. Because it just doesn’t, that’s not how it works. If you wait to do something until the motivation to do it manifests itself, then you’re still going to be sat there waiting this time next year. To understand how motivation works, you first need to understand how the human brain works.
2. Building your mindset
- Written guide
- Podcast episode
Why some vegan businesses fail and others succeed: it's all about you
Building a successful business is like running an obstacle course, with each obstacle just being another problem you need to overcome. But if you don’t have the right mental attitude to learn how to overcome each obstacle as you hit it, then you will join the majority of the population who get stuck or just give up.
- Masterclass session
How to develop a success mindset
We all know that having a mindset attuned for success is incredibly important if you want to advance and achieve your goals.
Learn what a success mindset is and why it matters, how to work with sabotaging thoughts and change them to ones that work for you, rather than against you, and how to develop a roadmap to refine and retune your mindset.
- Podcast episode
Stopping fear from holding you back
We’re conditioned from a young age not to take risks, climb high or to rock the boat. David explains where these feelings of fear come from and how to control and overcome them so that they don’t hold you back. And why in many cases, the fear you feel is a signpost to where success can be found in your business.
3. Productivity
- Masterclass session
Stop your inner procrastinator
Are you a master procrastinator? Do you find yourself feeling overwhelmed with the number of things on your ‘priorities’ list? Do you struggle to meet your deadlines or feel like you are in a rush to meet them? In this masterclass you will learn what type of procrastinator are you and the strategies to overcome procrastination and always show up at your best.
- Written guide
- Podcast episode
How to stay focused: Productivity in a distracted world
In a hyperconnected world filled with a constant stream of distractions, focusing on the important tasks that will move your business forward can feel like an uphill battle. But the ultimate secret to being focused is tapping into the passion that fuelled your decision to embark on this vegan business journey in the first place.
- Podcast episode
How to make more time
Is not having enough time holding you back? Are you drowning in your inbox? Would you be more successful if only you could find that extra hour in the day or that extra day in the week? If you are struggling to find time then there’s no point in trying to find more just to clear everyday tasks. Instead, you need to create space so that you can work out how to make those tasks take up less of your time or how to get rid of them entirely.
4. Resilience
- Written guide
- Podcast episode
Self defence for vegan businesses
While conflict may not be your cup of tea, there will be times in your business when you’re called upon to defend your ethical principles. From encountering anti-vegan comments on social media to facing loaded questions during presentations, or even finding yourself in a TV interview alongside someone with opposing views, it’s essential to be well-practiced in debunking common vegan myths.
- Written guide
- Podcast episode
Is it time to quit?
Failing is an important part of succeeding. Listen to any successful entrepreneur’s story and it will be a list of the missteps, failures and lessons that eventually led to that success.
But how do you know when it’s time to give up on your business and move on to something new?
- Podcast interview
If you’re going to fall, fall forwards.
Vegan frozen pizza brand One Planet Pizza has faced failure several times. But co-founder Joe Hill has a mantra: “If you’re going to fall, then make sure you fall forwards”. Each time One Planet Pizza faced failure it turned out to be a pivotal point in their journey, a catalyst that propelled the business forward. Even if it didn’t seem like it at the time. Joe explains how he faced the real prospect of the business failing and manage to stay positive throughout
5. Fighting burnout
- Podcast episode
How to prevent burnout (and what to do if you're already there)
It’s easy to get stuck in the trap of working longer and longer hours until you get to the point where you feel that you can’t keep going, but you can’t afford to take time off to recharge either. The more burnt-out you become the less productive you are, making the problem even worse. So what changes can you make in your business to get out of this?
- Written guide
- Podcast episode
Understanding ‘the ripple effect’ in business
Running a business is hard. You’re often faced with doubt and there are times when you feel like you’re not making any progress. But some of the things that you are doing now are creating ripples that you won’t fully appreciate until the future – perhaps even for years. We look at the ripple effect and how you can leverage it.
- Masterclass session
Guided meditation for business owners
As a business owner, you are likely all too familiar with the feelings of anxiety, stress, overwhelm and burnout. It comes with the territory. In this guided meditation session, vegan life-transformation coach Joe Mugan will show you how to replenish your feel good mood and reduce your energy drains to beat burn-out.
6. Self-Realisation
- Written guide
- Podcast episode
Why you hate selling, and how to get over it
Why do so many of us absolutely hate selling and why does it feel like we’re trying to force our business on someone? Being vegan, we’re not usually afraid to push a cause – but promoting ourselves, our businesses or making money from the vegan sector seems to make some of us feel really uncomfortable! How do you get over that for the success of your business?
- Masterclass session
How to kick imposter syndrome and realise your full potential
Are you wracked with self-doubt every time you encounter something new? Do you feel like no matter how much you achieve, you’re still not good enough? Do you believe your successes are just a fluke and you’re waiting to be found out for the fraud that you are? The good news is, you have everything in your power to beat it!
- Masterclass session
- Podcast episode
Running a business with a hidden disability
Many vegan business owners successfully run a business with a hidden disability or some form of neurodiversity. In this masterclass, Lisa talks to Daniel Morgan Jones, YouTuber, hugely successful autism / ADHD influencer, vegan entrepreneur and founder of The Aspie World, about both the challenges and positives of running your own business with a hidden disability.

Continue exploring the Vegan Business Academy
This is just a small percentage of our hundreds of hours of content. Explore the full academy for more topics.
