169: Mitchell Scott of The Very Good Butchers on Scaling from Farmers’ Markets to Going Public within 4 Years
Vegan Business Talk episode 169
In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company.
After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something.
They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery.
The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%.
Last year they became the second plant-based meat company to release an IPO.
In this interview Mitchell discusses:
• Why they use the terms ‘butcher’ and ‘butchery’
• How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018
• The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada)
• Why they went public last year and the benefits and challenges it’s brought
• How to go public and how much it costs
• And more
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
