Marketing foundation collection - Vegan Business Tribe

Foundation collection:

MARKETING, SOCIAL & PR

Don’t know where to start with your marketing or are you looking for tips to go from amateur to pro? Start here with a selection of our content from some of the best marketing minds in the vegan sector.

1. marketing basics

How to create a sales & marketing funnel

By understanding the journey your customers take before they buy, you can develop strategies to move people along those steps instead of just leaving it to chance. Learn what a marketing funnel is and how to create one to get more customers.

How to market your vegan business

It doesn’t matter what level your marketing knowledge is when you start, by the time you finish this course you will be able to create and launch a full marketing plan for your vegan business. Created by our founder David ( career-long marketing consultant and former ambassador for The Chartered Institute of Marketing) exclusively for vegan businesses.

Course: How to get customers

Regardless of what your business does, it cannot grow (or even survive) if it does not have enough people spending money with you. In this eight-part video course containing over 4 hours of content, Vegan Business Tribe founder and vegan business guru David Pannell takes you through the process of understanding how people become customers and why not enough people are becoming yours.

2. Building an online following

How to build a huge online following

Daniel Morgan Jones is a hugely successful online influencer, vegan entrepreneur and founder of The Aspie World. With over two hundred thousand YouTube subscribers, and hundreds of thousands of followers on social media, in this masterclass Daniel will tell you how he built up such a huge online following and how you can do the same.

How to create an Instagram strategy

Vegan Punks have over 130k Instagram followers and reach more than 3 million people a month. In this live online workshop, Jess Saunders will teach you the importance of having an Instagram strategy and how to use it to grow a huge online following that can be monetised, bring in sales for your business and help to build your brand.

Tribe Live: Building a huge online audience

YouTube, Instagram, TikTok and Facebook have all become powerful tools for spreading your mission, but many people are now making a full-time living by being an influencer or using their online following to create a sales funnel for their business. In this panel session, we learn from four vegan influencers who regularly reach hundreds of thousands of people online.

3. Social media & LinkedIn

5 Steps to Increase your Influence on Twitter (now X)

Andrea Learned has carved out her place on Twitter (now X) as a climate change leader and influencer, focusing on the benefits of vegan and plant-based activities.

In this live workshop, she shares 5 practical strategies for you to increase your influence and leadership on the platform.

How to get people off social media and onto your customer list

Social media is a fantastic tool for your business, but there’s no point in putting all that work into building up a social media following if none of it results in new customers. We take a look at how to get your followers off social media and onto your customer list instead.

How to use LinkedIn to connect with your dream vegan contacts

Decision-makers and people in senior roles who you are unable to contact through other methods, there’s a good chance that you can connect with them on LinkedIn.

We take a look at Linkedin, why you should be on it and how you can use it make better quality connections.

4. PR

Vegans in the Limelight PR course with Katrina Fox

What would it be like if your vegan brand was exposed to hundreds, thousands or even millions of people? And more than that, making it happen was free and fast? Getting media coverage is the way to do it. In this video course by award-winning former journalist Katrina Fox, you will learn how to become a PR pro for your business!

Vegan PR workshop

In this 90 minute online session, recorded live with an audience of VBT members, former radio presenter and journalist Karin Ridgers will teach you all the tips and tricks of how you can get your vegan business huge publicity by getting it in the news.

How to get your business in the news

David talks with Vegan PR expert Caroline Burgess-Pike from Eden Green PR about how vegan businesses can get in the news. What are the basics of PR that every vegan business needs to know, how to find a newsworthy story to build your PR around, how to approach a publication and how to format a press release and much more.

5. Increasing your reach

How to build-up your mailing list

Do ‘lead magnets’ work? Do sign-up forms on your website actually get sign-ups? Should you just buy new contacts? David looks at how you can take a mailing list from a couple of hundred subscribers to several thousand, and what strategies you can put in place to make sure your list keeps growing.

How to work with vegan influencers to promote your business

How do you find, approach and work with a vegan influencer to promote your business? And what will they want in return? If you find the right influencer, they may be the conduit to a perfect ready-made audience for your business.

Blogging For Profit

In this live workshop we are joined by vegan travel expert & successful blogger Rebecca Gade-Sawicki who will teach you why you should have a blog for your business and how to use it to drive traffic to your website and generate sales.

6. Becoming an authority

Writing a book as a marketing tool for your vegan business

Through her publishing company, The Vegan Publisher, Mitali helps vegan business owners and professionals create what might end up being the best marketing tool for their business ever. In this masterclass we walk through how and why you should write a book to promote your business

How to write guest articles, op-eds and features for publication

Creating content for other people’s websites or contributing articles to external media outlets is an excellent way to build your authority as an expert or thought leader and can also lead to other opportunities including speaking gigs, collaborations and partnerships.

How to build your personal brand

Watch this one hour live workshop with ‘vegan hype woman’ Sandra Nomoto and learn how to develop and grow your personal brand and become a thought-leader as a vegan.

Continue exploring the Vegan Business Academy

This is just a small percentage of our hundreds of hours of content. Explore the full academy for more topics.