- LIVE WORKSHOP
Vegan PR workshop
With kARIN rIDGERS, mad pROMOTIONS
Learn the tricks and secrets of how you can get your vegan business in the news. Public Relations (or PR as it is usually shortened to) can be described as the art of getting free advertising for your business. Newspapers, online blogs, radio stations, magazines, podcasts and even TV need a constant supply of interesting stories – and you and your business might be the exciting story they are looking for!
In this 90 minute online session, recorded live with an audience of VBT members, former radio presenter and journalist Karin Ridgers will teach you all the tips and tricks of how you can get your vegan business huge publicity by getting it in the news.
In this workshop you will learn:
- What the difference is between ‘PR’ and advertising
- How to discover the story about your business that news outlets will want to share
- How to get journalists interested in your business
- Why sometimes it’s your personal story rather than your business story that will get you noticed
- Why is you think you haven’t got a story, then you can always do something to create one!
- How to find journalists and publications that are going to be interested in you
- How to use your local angle to get in your regional press
- How to submit and follow-up on a story to make sure it gets published
- How to write a press release and what to include in it
- Why a great photo can make or break your news story
- How to follow-up with a journalist or news outlet
- How to use Twitter / X hashtags to find journalist requests for free
- How to step up your exposure to include TV and radio
- What to do when you get publicity to maximise the exposure
- How much of a budget you need to do PR
Karin Ridgers is the founder of MAD (Make A Difference) Promotions, and has secured hundreds of thousands of pounds of free publicity and national coverage for her clients over the past 20 years of working in PR.
A former radio presenter and journalist, Karin is also very widely involved in the vegan scene, having hosted the main stage at VegfestUK and many other vegan events.
Karin has worked with many vegan business and organisations to get them in the news, including food, fashion and beauty, business services, lifestyle and even animal rights campaigning groups. She has thousands of vegan-friendly contacts in the media
