Vegan Business Tribe member Louis recently made the news when he took to the street wearing a simple cardboard sign to promote his vegan greetings card business.  What started out as a bit of budget promotion escalated into a viral social campaign and an interview on his local BBC radio station.

In this 15 minute interview, David chats with Louis about where the idea came from, how his story ended up on the news, how he got over his naturally-reserved nature to do a PR stunt and what impact it had on his business.