Watch from Summerfest Online: How to have a successful vegan business
David gave two virtual talks over the weekend at VegfestUK’s Summerfest, one live and one pre-recorded. In this 45 minute masterclass recorded especially for Summerfest, David talks about how to have a successful vegan business, covering:
- Why you should have a vegan business.
- How a vegan business means you are aligning your career with your passion and your ethics.
- The size of the plant-based marketplace.
- Why, even if you are vegan, you are not your customer.
- The different types of plant-based customers, and how what they buy changes along their vegan journey.
- Smashing your stereotypes of who customers are for vegan products.
- Why having a vegan product is no longer a unique selling point.
- Examples of vegan businesses who have created a real point of difference through:
– Solving problems that others could not.
– Launching a movement, not just a business.
– Giving vegans something they thought they couldn’t get.
– Creating a vegan experience you can’t get elsewhere.
– By being truly remarkable.
– Finding an as yet unserviced niche. - How the big brands are getting vegan wrong and how you can beat them with your understanding and your ethics.
- How you can give vegan customers certainty that your product is actually vegan.
- How you can get mentorship and help through Vegan Business Tribe.
VegfestUK runs the UK’s largest vegan event at London Olympia each year. With so many events having to cancel, we were really happy to be able to support their first online event, Summerfest Online. We were also really glad to be able to feature a number of our Vegan Business Tribe members in the video, including Mummy Meagz, Peasholm Park Vegan B&B and Sutured Specimens.
Summerfest will also remain online for 30 days so you can watch all the presentations on catch-up here.
