How To get your Vegan business in the news

with Caroline Burgess-Pike, Eden Green PR

One of the most common questions we get asked at Vegan Business Tribe is “How do I get my message out there?”

In this video, David talks with Vegan PR expert Caroline Burgess-Pike from Eden Green PR about how vegan businesses can get in the news. What we discuss:

In this session:

How Caroline first got into vegan PR through working with Veganuary and other huge vegan campaigns.
What are the basics of PR that every vegan business needs to know, and where do you start?
How you need to find a newsworthy hook or story to build your PR around.
Why sometimes the thing that will get you in the news is not your business, but YOUR story.
How to approach a publication and how to format a press release.
Why photos are so important and what images you should send to a publication.
How to follow-up with a journalist or editor.
How does your PR need to change for online news agencies?
How to connect with social influencers and get them to feature your product.
Examples of the best vegan PR campaigns that Caroline has seen.
How you can do PR on a zero or very low budget.
The biggest tips for a business just starting out with PR.