We all need customers and, usually, we all need more of them. Recorded live as part of VegfestUK online, in this video David gets right back to basics.

It doesn’t matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations – you rely on people giving you their money. And this is where many vegan businesses falter. Some vegans don’t seem to like making money! We think it’s unethical, especially if we’re trying to make money out of other vegans, but the reality is you can do FAR MUCH MORE good in the world with a profit than a loss.

You might be wondering about the best way to find customers. Should you be using Instagram, should you be doing PR, should you try some appointment-making telemarketing or Google Pay Per Click advertising? The reality is, if this is where you are starting when trying to work out how to get more customers then you need to just STOP. So often, someone will create a marketing plan that details the budget, what channels they are going to use, what promotions they are going to do, and do you know what is completely missing from the entire plan? THE CUSTOMER.

This masterclass in how to find customers covers:

1. Why you need to identify who you are really selling to and who your customer actually is.
2. How to understand the reasons people buy from you so that you can connect with lots more like them.
3. The real way that companies find customers (and as a bit of a spoiler, the actual answer is that they don’t – they create a business that is so remarkable that people can’t help but share what they do).
4. How to create a funnel that takes someone from having an interest in your vegan business, through to making a purchase, through to being your biggest advocate.