How to build a huge online following

With Daniel Morgan Jones, founder of The Aspie World

Daniel Morgan Jones is a hugely successful online influencer, vegan entrepreneur and founder of The Aspie World.

With over two hundred thousand YouTube subscribers, and hundreds of thousands of followers on social media, in this masterclass Daniel will show you how he built up such a huge online following and how you can do the same.

What you will learn in this masterclass:

Daniel started creating his own content on YouTube after struggling to find good information about autism and aspergers.
Daniel got over one thousand views on his very first video, without even realising!
Winning YouTube’s ‘next up’ accolade got Daniel 10 days training at the YouTube offices in London and a grant to buy better equipment.
At first, Daniel got to 10k subscribers by using backlinks and cross-promoting to drive traffic to his channel.
Once he got to 10k subscribers, he decided to intensely study how YouTube worked which lead to rapid subscriber growth.
Daniel’s top tip for channel growth is direct engagement with your audience to create loyalty with your followers.
Daniel did not overlook any of the social media platforms for sharing his content, even ones in languages that he didn’t know how to speak!
The YouTube hacks that your channel can benefit from, such as being rewarded for bringing someone over to YouTube from another platform.
You need to create an organic audience on the platform you are natively posting on – so if you want an audience on Facebook, you have to go and work hard on Facebook.
Different demographics are on different platforms, meaning you have to go to where they are to engage with them all.
Daniel’s team ‘atomises’ and re-purposes content. From one 10 minute YouTube video, they can create 25 different pieces of content across all channels.
Which video sizes work best on which platforms.
Daniel ran experiments to work out the algorithms, then took the winning post each time and ran more experiments on that.
Keeping up to date on best practice – for example the YouTube algorithm changes 13 times a year!
Daniel first used AdSense to monetise his YouTube content, before then moving towards brand placement.
Daniel directly approached companies that he knew were already spending money on advertising to the same people as the audience he’d built up.
Daniel created other digital products that he could monetise, creating a ‘funnel’ system and email sequence to drive people to his paid content.
The 80/20 rule which says that you give away 80% of your content and then sell people the remaining 20%
Daniel was able to sell his courses for four times as much per head to government departments than the general public.
You need to move your audience to a platform that you control to protect your future income.
Anything worth having is hard work, and if it doesn’t feel like hard work then someone else is going to overtake you.
YouTubing is just like any other business. You have to learn your trade!
Book publishers now regularly approach Daniel, and he wrote his latest book in two months.
What new opportunities open up when you build a large following.