Foundation collection:
FUNDING & FINANCE
Do you need to raise money? Looking for investment, or thinking about doing a crowd-funder? Start here with a selection of content looking at funding, finance and raising money for your vegan business.

1. Exploring funding options
- Podcast episode
- Written guide
How to fund your business
You might think if you just come up with a great idea then an investor will throw money at your business. Unfortunately it (usually!) doesn’t work like that. We look at the five different ways that you can fund the growth of your vegan business, from self-funding and borrowing, to investment and crowdfunding.
- Live panel recording
How to get funding for your vegan business
Wondering how to raise finance for your business? Should you launch a crowdfunding campaign, should you get a bank loan, or maybe you should try and attract an investor? Our expert panel answers all these questions and more.
- Masterclass session
Raising finance for a vegan business
One Planet Pizza was the first vegan company in Europe to go through equity crowdfunding. In this interview, Lisa talks with their founder Mike Hill about how to run a successful funding campaign and his advice for any vegan business looking to raise money.
2. Crowdfunding
- Podcast episode
Crowdfunding your vegan business
The truth is less than 25% of crowdfunding campaigns are successful. 10% of campaigns don’t receive a single pledge. In this episode, we share everything about rewards-based crowdfunding, including how to work out how much money you are likely to be able to raise, which platform you should use, and what it takes to get your crowdfunding campaign over the line.
- Masterclass session
How Andrew Alexander crowdfunded $10k to fund his vegan documentary
Seven days from the end of his crowdfunding campaign, Andrew found himself with almost no backing and no real idea of how he was going to hit his target. David finds out how he reached his crowdfunding target with just hours to spare.
- Masterclass session
How Angel Food crowdfunded $200K
Angel Food is New Zealand’s leading vegan cheese manufacturer. In this masterclass, we speak to founder Alice Shopland about how she raised $200K NZ in her latest equity crowdfunding round to fund their expansion into the much bigger Australian marketplace.
3. Finding investment
- Live panel recording
Finding investors for your vegan business
Your business needs money to grow, and sometimes that means getting investment. In this panel session you will learn from both sides of the fence: what are vegan investors looking for in a business and how have vegan companies successfully raised hundreds of thousands of pounds in investment?
- Masterclass session
Fundraising 101 for your vegan business: 5 things to get you 5 years ahead
While there are plenty of vegan and vegan-friendly investors and venture capitalists keen to get in on this growing trend, you need to know how to approach them. As both an angel investor and founder, Brooke Harley has made hundreds of pitches, heard hundreds of pitches, made all of the mistakes and eeked out a few successes.
- Masterclass session
How I raised 300k investment in 6 weeks
MotherTree is the UK’s first money carbon calculator.
In this masterclass interview, MotherTree founder Dan Sherrard-Smith shares how he raised £300k in investment for MotherTree in just six weeks.
4. Financial skills
- Podcast episode
- Written guide
How to win a pricing war
Competing on price is one of the oldest tricks in business, which means that if a competitor tries to undercut you there are lots of proven strategies you can follow to avoid getting pulled into a race to the bottom.
- Podcast episode
Cash is king: how to not run out of money
Even the most successful businesses can find themselves with cashflow problems. But maintaining an up-to-date cashflow forecast lets you see these financial icebergs so that you can change course before you hit them and be able to make the big decisions about your business.
- Podcast episode
Green finance
Can your investments and finance help the green cause? Did you know that your pension could be funding fossil fuels? Did you know your savings could be supporting animal agriculture? In this session, David talks to vegan independent financial advisor, Jai Street, about the whole world of green finance and investing.

Continue exploring the Vegan Business Academy
This is just a small percentage of our hundreds of hours of content. Explore the full academy for more topics.
