As part of May’s Online Vegan Fair, David delivered an hour-long live talk and Q&A on how to run a successful vegan business. There was some great content, and you can watch the session in full above.

What we covered:

• Why you should have a vegan business in the first place.
• Why you need to align your passion with your profession to be successful.
• Understanding the true size of the marketplace for vegan products and services.
• Understanding that it’s not just vegans who are the customers for plant-based products.
• Why you need to smash your preconceptions of who you think your vegan customers are.
• How to decide what kind of vegan business you should have.
• Why your product or service ‘being vegan’ is no longer a unique selling point.
• Examples of vegan companies who have come up with a real point of difference.
• How to counter big brands entering the vegan markets by demonstrating you have the understanding and ethics that they don’t.
• Why just because you are vegan yourself doesn’t mean you automatically understand what your customer wants.
• How to give your customers certainty that your product is vegan.

Rewatch the session in full above, and follow Vegan Fairs on Facebook to join the next Online Vegan Fair.