1.1 What is PR? - Vegan Business Tribe

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Course: Vegans in the Limelight PR course, with Katrina Fox

0.1 Special new introduction by Katrina Fox

1.1 What is PR?
1.2 Social media vs PR
1.3 Why is PR important?
1.4 What are your media goals?
1.5 Resources & downloads

2.1 What are you afraid of?
2.2 Overcoming your fears
2.3 Think like a journalist
2.4 Resources & downloads

3.1 Different types of media
3.2 Target the right media
3.3 Finding the media
3.4 Finding journalists
3.5 Create your own media list
3.6 Resources & downloads

4.1 The importance of stories
4.2 Your customers' stories
4.3 Your personal story
4.4 Collaborator stories

5.1 Do your research
5.2 Research publications
5.3 Research blogs and online magazines
5.4 Research radio, TV and podcasts
5.5 Research and connect with journalists
5.6 Coming up with hooks and angles
5.7 Trends hooks
5.8 Newsjacking
5.9 Other common hooks
5.10 Pitching journalists
5.11 Pitch examples
5.12 Follow-ups
5.13 Resources & downloads

6.1 What is a media release?
6.2 How to write a media release
6.3 Media release examples
6.4 When to send a media release vs sending a pitch
6.5 Media release distribution services
6.6 Task: write your media release
6.7 Resources & downloads

7.1 What is a media room?
7.2 The main two things to include in your media room
7.3 More things to include in your media room
7.4 Media room design and layout
7.5 Task: create your media room
7.6 Resources & downloads

8.1 What are call-out services?
8.2 HARO (Help A Reporter Out)
8.3 Source Bottle
8.4 Journorequests
8.5 How to respond to call-outs
8.6 Examples: HARO
8.7 Examples: Sourcebottle
8.8 Task: respond to a journalist call-out
8.9 Resources & downloads

9.1 What is content marketing?
9.2 How to create share-worthy content
9.3 Resources & downloads

10.1 Opinion articles
10.2 Listicle writing
10.3 Feature articles
10.4 Getting and writing a column
10.5 Resources & downloads

11.1 Getting speaking gigs
11.2 Leveraging events to get more media coverage
11.3 Resources & downloads

12.1 Develop your key messages
12.2 Interview pointers
12.3 Handling difficult questions
12.4 Dressing for TV
12.5 Tips for radio and podcast interviews
12.6 Tips for TV and video interviews
12.7 Tips for print and online interviews
12.8 Resources & downloads

1.1 What is PR?

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