1.1 What is PR?

1.2 Social media vs PR

1.3 Why is PR important?

1.4 What are your media goals?

2.1 What are you afraid of?

2.2 Overcoming your fears

2.3 Think like a journalist

3.1 Different types of media

3.2 Target the right media

3.3 Finding the media

3.4 Finding journalists

3.5 Create your own media list

4.1 The importance of stories

4.2 Your customers' stories

4.3 Your personal story

4.4 Collaborator stories

5.1 Do your research

5.2 Research publications

5.3 Research blogs and online magazines

5.4 Research radio, TV and podcasts

5.5 Research and connect with journalists

5.6 Coming up with hooks and angles

5.7 Trends hooks

5.8 Newsjacking

5.9 Other common hooks

5.10 Pitching journalists

5.11 Pitch examples

5.12 Follow-ups

6.1 What is a media release?

6.2 How to write a media release

6.3 Media release examples

6.5 Media release distribution services

6.6 Task: write your media release

7.1 What is a media room?

7.2 The main two things to include in your media room

7.3 More things to include in your media room

7.4 Media room design and layout

7.5 Task: create your media room

8.1 What are call-out services?

8.2 HARO (Help A Reporter Out)

8.3 Source Bottle

8.4 Journorequests

8.5 How to respond to call-outs

8.6 Examples: HARO

8.7 Examples: Sourcebottle

8.8 Task: respond to a journalist call-out

9.1 What is content marketing?

9.2 How to create share-worthy content

10.1 Opinion articles

10.2 Listicle writing

10.3 Feature articles

10.4 Getting and writing a column

11.1 Getting speaking gigs

11.2 Leveraging events to get more media coverage

12.1 Develop your key messages

12.2 Interview pointers

12.3 Handling difficult questions

12.4 Dressing for TV

12.5 Tips for radio and podcast interviews

12.6 Tips for TV and video interviews

12.7 Tips for print and online interviews