Course Curriculum
0. Special new introduction by Katrina Fox
1. What the heck is PR anyway and why is it important?
2. Developing a media mindset
3. How to research and target the media without spending a cent
4. Finding the stories in your brand
5. How to approach journalists - the right way
- 5.1 Do your research
- 5.2 Research publications
- 5.3 Research blogs and online magazines
- 5.4 Research radio, TV and podcasts
- 5.5 Research and connect with journalists
- 5.6 Coming up with hooks and angles
- 5.7 Trends hooks
- 5.8 Newsjacking
- 5.9 Other common hooks
- 5.10 Pitching journalists
- 5.11 Pitch examples
- 5.12 Follow-ups
- 5.13 Resources & downloads
6. Writing and sending media releases
7. Creating an online 'media room' or press kit
8. How to find and respond to journalist call-outs
9. Creating share-worthy content to leverage your PR
10. Writing tips for opinion pieces, features and columns
11. Using speaking opportunities to boost your PR
12. Interview tips for print, online, radio and TV