2.4 The customer’s trigger point [5.27]

Course: How to get customers

2.1 You don't buy like this, so what makes you think your customers are going to either? [6.53]
2.2 Introducing buying timelines [7.32]
2.3 Becoming aware of a need and 'passive' research [5.02]
2.4 The customer’s trigger point [5.27]
2.5 The five different types of trigger points [10.24]
2.6 The 'active' research phase [8.06]
2.7 Making a purchase [3.31]
2.8 Chapter recap [3.46]

5.1 Getting a customer to start evaluating what you sell [8.15]
5.2 Leading your customer through an evaluation ‘gateway’ [4.44]
5.3 Nurturing [3.58]
5.4 The 5 objections your marketing needs to overcome [1.52]
5.5 Overcoming objections: your customers have no need for your product [4.31]
5.6 Overcoming objections: your customers can't afford your product [5.06]
5.7 Overcoming objections: your customers are in no hurry to buy [2.45]
5.8 Overcoming objections: your customers don't have any desire for your product [4.24]
5.9 Overcoming objections: your customers don't trust you yet [4.22]
5.10 Is your limited reach stopping you from getting your message across? [7.36]
5.11 Why email marketing is still important [6.39]
5.12 Chapter recap [4.17]

7.1 Selling to people who’ve already bought from you is easier than selling to someone new [4.30]
7.2 What else can you sell to your current customers? [3.10]
7.3 Your customers will stay with you if they believe in your mission [3.40]
7.4 Brand loyalty and creating champions [5.13]
7.5 Chapter recap [2.56]

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