Exercises for this chapter:

  • Work out what conversion tool works for your customers. Is it a special offer at just the right time? Is it a conversion event? Or is it the threat that if they don’t buy now then they will lose out? Test, tweak, test again until you work it out.
  • Investigate what ‘remarketing’ options you have. Can you link your mailing list with your social media ad account or can you install a tracking pixel on your website?
  • How are you going to ask for the sale? Do you need a set process, or can you even automate it?

David says:

Sometimes it’s just persistence and consistency that gets you the sale.

Other times it’s having a well-practised and proven process that makes sure you don’t abandon your customer right at the point where they need leading over the line!