Complete your final audit

I really understand the vegan marketplace

I understand the motivations of both vegan and non-vegan customers

I know what marketing messages to use to get people to connect with my products

I have something genuinely remarkable about my business, other than just being vegan

I know my customers inside out as if they were my best friends

I understand why people buy my product

I understand why people don’t buy my product

I have a tribe of loyal followers who believe in what I do (or I now know how to build one)

I understand what marketing channels my customers engage with the most

I have a great brand (or I’m about to create one)

I have a strong, defined brand voice

I have a good website that works (or I have a good plan to make one)

I understand how to get people to my website

I know how to turn a customer who says no into someone who says yes

I have a good social media presence with active, engaged followers (or now I know how to get one)

I already know what I’m going to be talking about in my marketing for the next three months

I understand how to target vegans through paid advertising

I know how to connect with other vegan professionals who can help my business grow

I can explain to someone in 30 seconds what I do and what is remarkable about my business

I am recognised as an expert in my field of business (or I know how I’m going to become one)

I have a mission that people care about

I can get my business in the news

I can get vegan influencers and YouTubers to feature my product

Once someone knows about my business I know how to then make them into customers

Once I have a customer, I keep them (or I will from now on)

My customers regularly refer other customers to me (or they are about to start)

I have a marketing plan and am confident in following it

I regularly make time to work on my business

I have the energy, motivation and belief to make my business a roaring success