Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- Just writing deadlines down on paper doesn’t make any of those things actually happen.
- Schedule time in to learn things that you know you don’t yet know how to do – there has never been an easier time to gain new knowledge.
- Break your activities down into individual smaller tasks and set a deadline for each.
- Be realistic when setting timescales, especially if you are going to be relying on other people’s schedules. Things always take longer than you plan them to.
- Map out a timeline for 3-6 months.
- If after mapping out your tasks you know it’s too much for you to handle, either scale back to do to something more manageable or find extra help.
- Use ‘quick wins’ to give you motivation – what will get you some early success quickly?
- Plan in reviews at regular intervals to keep the momentum going.
- Tie your project deadlines to an immovable event, like an event, to make sure you complete them on time.
- Celebrate your milestones!
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