Once you have broken all your tasks down, plan them out on a timeline or calendar of three or six months showing how long each task will take. Don’t go beyond six months because you will lose focus and there’s a good chance you will want to revise your plan by then anyway. You don’t always need one task to finish before you can plan another one starting and you should look out for when tasks can be concurrent. For example, your website designer can be building your website while you then move onto setting up your video blog, or you can move onto setting up your email newsletter once your leaflets have been sent to print. The tasks for creating a website that we’ve already listed out might take two or three months to complete, so let’s look at the other activities from our example also to work out how long the entire project might take.
Website:
As previous tasks
– Estimate 4 weeks for planning and preparation, 6 weeks for building
Video blog:
Learn editing software
Set up YouTube account
Plan first 3 videos
Record first three videos
Edit first three videos
Upload first video
– Estimate 3 weeks
Leaflets in the post:
Find online printer / get printing quotes
Take photos for leaflet
Write content for leaflet
Design leaflet
Time for printing
Research addresses
Post out first batch
– Estimate 2 weeks for creating the leaflet, 1 week for printing
Weekly email newsletter:
Plan three emails in advance
Set-up and learn MailChimp
Build first three emails
Schedule and send first email
– Estimate 2 weeks
When you map these onto your calendar or timeline, you might be looking at twelve week’s worth of activity. All of a sudden this might look like a lot of work for what you thought was a very manageable mix of marketing activities for your business! You might realise that you just don’t have the time to take it all on, in which case this has been a very valuable exercise to do before you start. We start so many projects that never get finished because we simply don’t plan out how much work something is going to be before we get started. So, in that case, either scale back what you are going to do to something more manageable, just take on the first project and agree to finish that before planning out the next, or go get some extra help! Whichever route you pick, you need to go into this with your eyes open to make a success of it.
