Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- When faced with lots of ideas you can either end up doing none, or try to do them all. Neither will get you anywhere fast.
- Let your customer research lead which activities you are going to do.
- Test and check an activity works before you spend a lot of money on doing it. Make videos on your phone and judge the response before buying a 4k camera.
- Map out your final ‘marketing mix’ of activities in a visual way. Use flip charts, sticky notes or a whiteboard.
- Stick to your plan. Don’t start on new ideas until you have completed the ones you have already committed to doing.
- Who can you collaborate with to make your product reach a larger audience?
Thanks so much for showing the marketing brainstorm diagram. I found that incredibly helpful and used it as an example to follow to make my own. Having my thoughts about marketing my business down on a piece of paper very simply like that really has helped me see the big picture of what needs to be done and how activities relate to each other. Thanks!